August 6, 2025

Virginia Tourism Spending Reaches All-Time High in 2024

The Virginia Tourism Corporation announced that tourism spending reached an all-time high of $35.1B in 2024, an incredible increase of $2B over 2023. Overnight visitation increased by 1M+, with nearly 45M overnight visitors in 2024, surpassing pre-pandemic levels and setting a new record. Spending a record-breaking $96M per day, visitors supported 229K+ tourism jobs and generated $2.5B in state and local tax revenue.

PDDG is thrilled to support Virginia’s tourism industry via our long-standing contract as marketing agency of record for the City of Suffolk. Our team manages marketing efforts for Suffolk’s tourism and economic development initiatives.

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Photo courtesy of VTC.