PDDG Celebrates 40 Years of Partnership with Sacramento State
This year marks 40 years of partnership with Sacramento State (CSU Sacramento). From our very first project in 1986, developing the branding and marketing for the university’s 40th anniversary, to our current website development and support work, we have had the immense pleasure of calling Sacramento State one of our agency’s longest-standing client partnerships.
One of the highlights of our 40-year partnership came in 2018/19 when we designed the university’s new website presence. Working closely with the Information Resources & Technology Department, the scope of work was quite extensive, involving more than 2,000 hours of work. Our team was involved in every individual aspect of the website redesign process, including all project planning, scheduling, and meeting facilitation, as well as intensive creative design and development; analytics review and high-level data extrapolation; wireframe development, testing, and refinement; information architecture and content mapping; focus group participation and user testing; menu and navigational design and naming; testing and quality control; and, continuous project management and oversight. We were thrilled to see the new university website publicly launch in July 2019.
Photo courtesy of PDDG HQ.