Adobe to Acquire Semrush in $1.9B All-Cash Transaction
Adobe and Semrush Holdings, Inc. announced a definitive agreement for Adobe to acquire Semrush—an industry-leading brand visibility platform—in an all-cash deal valued at $12.00 per share, or approximately $1.9 billion in total equity value. Semrush offers a powerful suite of data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions that help marketers enhance brand visibility and expand audience reach.
Adobe continues to lead customer experience orchestration in the agentic AI era, delivering integrated solutions across content supply chain, customer engagement, and brand visibility. Today, Adobe empowers 99% of Fortune 100 companies—including The Coca-Cola Company, General Motors, and IBM—to leverage AI to transform how they operate.
Generative AI platforms are already impacting significant changes in consumer behavior, with data from Adobe Analytics showing traffic from generative AI sources to U.S. retail sites increased by 1,200% year-over-year in October.
As longtime users of a wide range of Adobe products, including Adobe Creative Cloud, we are excited to see this latest acquisition take shape.
Photo courtesy of Adobe.