20 Skills Every Communications Professional Will Need By 2027
A recent Forbes Communications Council article outlines 20 skills communications professionals will need to succeed by 2027, emphasizing that as artificial intelligence (AI) makes content creation faster and more accessible, strategic thinking and sound judgment will become increasingly valuable. Professionals must know how to identify meaningful stories, ask the right questions, evaluate information critically, and determine what messages will resonate with their audiences.
The article highlights the growing importance of AI literacy, including effective prompting, analyzing competitors, interpreting data, and understanding AI-generated content. Communications professionals will also need to maintain accountability for AI-assisted work, verify digital content, and redesign workflows to improve efficiency while protecting accuracy and credibility.
Equally important are human-centered skills such as storytelling, active listening, relationship-building, negotiation, influence, and the ability to explain complex topics clearly. The article’s central message is that technology alone will not distinguish successful communicators; the ability to build trust, demonstrate authentic perspectives, and connect communications strategies to broader business goals will be essential.
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